R&D

Great design doesn’t blend things. We often hear that good design will integrate aesthetics, functionality, and sustainability. But this vision allows for one aspect to make room for another. It forces concessions to be made. Which is simply not acceptable.

We believe, we know, that great design can’t integrate — it must generate.
A decision about functionality must generate an improvement within aesthetics and sustainability. Aesthetic sensibilities have to be formed from an understanding of production first. Sustainability can’t be a goal — it must be a tool.

The characteristics of a product can’t just be features. They must form a loop of causality. Trends, moods, financial orientations, nothing is a constraint but a utensil for our design process.

This may sound challenging but this is the reason our creative development saves our clients so much time. You see, our designers don’t float ideas around. They use creativity to come up with innovative solutions — fast.